Универзитет за Интернет Маркетинг – лекција 04!
1) FB New Retargeting Options in detail – FB pages Engagement – HUGE OPPORTUNITY!
– Saso Advice
– Other Website Advices
– Jovanka NadgradbaNaNokti.com
2) Audience Research Like a Pro
Audience Insights
Menage Ads – >Tools -> Audience Insights -> Everyone on Facebook
1) We make a list of Biggest Players in a niche:
2) We go to Tools -> Audience Insights -> Everyone on Facebook
We Research the Competitors…One By One
We take a look at Social Media Examiner
HOW TO CREATE A CUSTOMER AVATAR OF THAT DATA?
3) We PICK THE TOP FEW COUNTRIES
4) We examine that top countries in detail, we enter the data in Location in left menu
DEMOGRAPHICS:
5) We go for each country separately – create CUSTOMER AVATAR FOR EACH COUNTRY
6) We go for
AGE & SEX,
LIFESTYLE if it’s relevant,
RELATIONSHIP STATUS
JOB TITLE
PAGE LIKES, LOCATION, ACTIVITY, HOUSEHOLD, PURCHASE,
Creating the Customer Avatar – Separate the Countries
Setting Up Your First Like Campaign
1) Set up Separate Campaigns for Each Country
2) We just Use Age & SEX info, then Interest SOCIAL MEDIA EXAMINER,
– Don’t use any More Detailed DEMOGRAPHICS Targeting.
– Enter 5-10 Interests Per Campaign
– Audience of 300K – 1.3M is ok
3) Use BEHAVIOUR if Important
7) Pricing and Scheduling Secretes
1) Test with a small budget – 2,3$
2) When we have a lots of data, we use that data for even cheaper LIKES,
maybe use the exact time of the day, when you get the cheapest likes.
8) Let’s Get Creative!
1) Weird Crazy Image, Causes WOW Effect…Colourful..
– IMA DOSTA SLIKI KOI SE BESPLATNI OD SHUTTERSTOCK, prebaraj so keyword
– Hit ‘LIKE’ If you LOVE……… Social Media, Dogs, Travel…SHORT MESSAGE WORKS BEST!
– Hit ‘LIKE’ If BENEFIT……….Dog Food on a Discount, Free Ebook,
9) Ad Placement Mastery
Depending on the Data, Split Testing later not at the beginning
10) Split Testing
Age Rang, Sex, Interests, Ad Picture, Ad Copy, ATLEAST 20-25 ads each.
After running for 24 hours, you will have Data.
3) How to double your Facebook traffic instantly & for Free!
Za kogo ovoj metod e korisen?
– Ne funkcionira za FB ads…golem problem e, moze da bidete banirani..!
– Najkorisen e za sopstvnicite na golemi FB pages..posebno na onie koi cesto postiraat videa. Za tie luge, ovoj metod ke bide fantasticno resenie..na zgolemuvanje na posetite.
Alatka za play button – 561 x 316 pixels
http://www.getyoutubevideothumbnail.com/add-play-button-to-image